Film tragedy offers crisis lessons, TikTok tips from Bill Nye

DAILY SCOOP

Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias

Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.

PR INDUSTRY

How to negotiate a last-minute strategy shift

Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK.

SOCIAL MEDIA

Behind the scenes with Bill Nye’s TikTok team

The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.

WRITING & EDITING

Craft content that sticks—and gets the clicks

A new free webinar from Axios HQ provides instruction on writing captivating hooks and headlines.

DIVERSITY AND INCLUSION

4 ways comms pros can bolster and burnish internal DE&I efforts

A content strategist for WilmerHale shares guidance on crafting more inclusive messaging.

DAILY SCOOP

Lyft offers context on long-delayed safety report, almost half of all journalists cover five beats or more, and WeWork goes public

Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.

CONTENT MARKETING

Is your digital content strategy driving revenue?

Here are seven steps to ensure your work connects to the bottom line.

WINNING CAMPAIGNS

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

THE FRIDAY REPORTER

Defense One’s Marcus Weisberger on creating must-read content

Host Lisa Camooso Miller talks with a reporter covering the Pentagon and military affairs in Washington, D.C.

WRITING & EDITING

How to thwart procrastination and start writing freely

Heed this timeless advice to get unstuck and start splashing ideas onto the page.

DAILY SCOOP

Netflix CEO admits errors ahead of walkout, TikTok users trust celebrity content less, and Wendy’s introduces recyclable cups

Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.

CAREER LADDER

9 tips for landing your first PR job

Here’s a look a the important steps of the process, from building your résumé to nailing your interviews.

LEADERSHIP COMMUNICATIONS

How PR pros can help reduce the stigma around mental illness

It matters what words we use—and what actions we take that back up all the talking.

PAVING THE WAY

Mars Wrigley’s Allyson Park shares top skills for rising comms pros

The global vice president and mother offers advice for aspiring leaders to build their careers.