| FULL AGENDA RELEASED FOR TUESDAY’S METAVERSE WEBINAR |
Good morning,
Cynopsis and Esports Business Community is pleased to share its final agenda for Masters of the Metaverse webinar, taking place tomorrow, December 14th from 1:00-3:30PM EST.
This new marketing tool, the Metaverse, is emerging much more quickly and intensely than the 2007 social media uproar. That’s why it’s critical for media pros to hear from experts at NASCAR, Manticore Games, Rumble League Studios, and GreenPark Sports who can explain where we are (and aren’t) when it comes to populating this arena, understand how brands are successfully leveraging its reach, who’s poised to benefit most, and how you can take the smartest advantage of what is literally a new world. |
SESSION 1: 1:00-1:40PM EST
Panel discussion: Staking Your Claim in the Metaverse
This panel will give audiences a lay of the land at what exactly the metaverse entails, how it is poised to change media, engagement, music, monetization and activation and what that means for the entertainment industry and beyond! We’ll look at the primary platforms dedicated to this experiential innovation and how they are being leveraged by content producers and brands and how that will evolve as consumer adoption (and technology) grows. |
MODERATOR
Lance Frisbee
CEO
Aftershock Media Group | |
PANELIST
Yonatan Raz-Fridman
Founder & CEO
Supersocial | |
PANELIST
Rodric David
CEO
Thunder Studios | |
PANELIST
Tony Grillo
Chief Strategy Officer
GreenPark Sports |
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SESSION 2: 1:40-2:00PM EST
Case study presentation on Core Gaming
Super League Gaming's Matt Edelman interviews Manticore Games CMO Patrick Buechner, creators of the new social metaverse platform Core, about the initiative's launch and its partnerships, including the successful outing with famed producer deadmau5. |
| Presented by:
Patrick Buechner, CMO, Manticore Games |
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SESSION 3: 2:00-2:20PM EST
Research presentation
Michael's presentation will cover key topics, including: The pursuit of the metaverse will drive companies to make extensive technology and experience investments Gaming is the most viable path towards the metaverse and is increasingly the next technology paradigm for all digital activities “Metaverse activities” beyond gaming are already taking place inside of games, including social interactions, avatars, media, economies, and messaging |
| Presented by:
Michael J Wolf, Co-Founder & CEO, Activate Consulting |
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SESSION 4: 2:20-3:00PM EST
Panel discussion: Brand Strategies for The Metaverse
From skins and digital accessories to vast concerts and fully-dedicated worlds, brands have made headlines throughout the year for their deep dives into the metaverse. We’ll talk with the marketers who are driving the train to learn about the ways that brands and building bigger and better in the virtual world. |
MODERATOR
Matt Edelman
Chief Commercial Officer
Super League Gaming | |
PANELIST
Doug Rosen
Strategy Business Development & Digital Products
ViacomCBS | |
PANELIST
Marcus Bläsche
CEO & Co-Founder
Rumble League Studios | |
PANELIST
Justin Hochberg
CEO
Virtual Brand Group (VBG) |
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SESSION 5: 3:00-3:15PM EST
Case study presentation
NASCAR is just getting started on the virtual streets of the metaverse through customized digital experiences across platforms like Roblox, Rocket League and Zed Run. As the brand begins to conceptualize how it will integrate into the metaverse, its finding new ways to engage with fans and expand its presence with the virtual community. Find out how NASCAR came to life in a first-of-its-kind collaboration with Jailbreak on Roblox, setting the stage for brands to show up more authentically with new consumers. |
| Presented by:
Nick Rend, Managing Director, NASCAR |
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