| Hi, I’ll admit it. I was surprised that T-Mobile was behind the year’s most exciting checking account. Four-percent APY is a game changer for debit. In fact, in financial services — the vertical I lead as Research Director — there have been many eyebrow raisers over the past few months: FIS/Worldpay, Apple Card, and Citi’s big consumer payments play to name a few. As industry-shaking news breaks, most strategists and business executives spend hours every week figuring out what it means for their business. Market research firms typically publish just a few reports each year, along with maybe a handful of blog posts. That’s too little, too late. I challenge my team of analysts to do better. In addition to several deep-dive reports every month, our client-only Briefings goes out five days a week to layer the top industry stories with actionable insights and context: exclusive and third-party data on key events, business impact analysis, smart predictions, and actionable recommendations. If you're interested in this type of analysis, our Premium membership is what you need. We go into Amazon's business from all angles as part of our E-Commerce, Transportation & Logistics, Digital Media, and Apps & Platforms coverage. Here's what we offer: A library of hard-hitting reports. Clients can access over 250 reports on financial services (e.g., payments, fintech, e-commerce), technology, digital media, digital health and more. Insights in the moment. For example, when Apple Card was announced, we had the industry’s first data on consumer within days. Straight to the point. We're concise, we clearly define terms, and we lead what matters. Your industry. Our 21 analysts and editors cover multiple verticals: financial services — payments, fintech, e-commerce — IoT, Apps & Platforms, Digital Health, and more. Last, we’ll give you a two week chance to access our research (free) and see if it's worth it. If we don’t change your workflow for the better, you cancel and we charge you nothing. Find out why our 18,000+ paid readers keep coming back. Hope to hear from you soon, Daniel Van Dyke Research Director, Business Insider Intelligence
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