Optimization does not occur on the webpage, it occurs in the mind, and therefore, you must strive to get into the mind of your ideal prospect when considering your value proposition. Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report.

MarketingSherpa.com was registered in 1999 to give marketers of the world the stats (and stories) to improve their results. Read on for our most popular charts about ecommerce conversion rates, channel preference, average gross margins and more.

Your customer strategy should start with human behavior and end with technology. Hopping on the latest tech trend is not a marketing strategy. Or to put it another way, don’t let the martech tail wag the dog. 

The MECLABS team is heading to Boulder, Colorado, this week to conduct a Quick Win Intensive. Our goal is to help key decision makers from a local business pinpoint customer behavioral patterns that yield conversion opportunities.

If you want to learn how to consistently improve your conversion performance, contact us, and we will come to you.

• No long-term commitment required
• We create quick fixes that drive immediate results
• We provide strong testing ideas for long-term success
• Intensives are designed for small and large organizations

• Landing Page Segmentation Worksheet
• MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization
• Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• Research-based Subscription Swipe File:
  26 valid marketing experiments to give you ideas for your next A/B test
• Test Planning Scenario Tool
• Marketing Strategy & Value Proposition Reports Bundle
• Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test