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Food Insider Journal
Food Insider Journal
DIGITAL MAGAZINE
The quest for the perfect sweetener

Though dietary villains come and go, sugar is arguably, and even justifiably, the most vilified food ingredient in recent times. Science now firmly links sugar consumption to common chronic health issues such as type 2 diabetes and obesity, and this is motivating consumers to change their eating habits and reduce their sugar intake in ever-growing numbers. Coupled with the pressure of high-sugar product taxes, and the upcoming nutrition facts label sugar content changes, brands are scrambling to find the perfect sugar alternative.