Finding your path forward Peer guidance, advocacy support and consumer outreach are helping to create a smooth transition to new practices. Full Story: REALTOR® Magazine (10/17)
Listing Presentation Templates & Scripts When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Should you become a mortgage broker? Wearing two hats isn't for everyone—but, for some, dual licensing offers an opportunity to earn extra income and bring more value to your relationship with buyers. Full Story: REALTOR® Magazine (10/17)
How color complexity influences social engagement Images that contain more color complexity and are accompanied by complex copy attract more attention on social media, according to four studies analyzing Facebook posts and using biometric eye tracking, led by Vamsi Kanuri, associate professor of marketing at the University of Notre Dame. The research also found that posting larger complex color images on social media later in the day is more likely to generate engagement. Full Story: The Conversation (10/15)
Agency CEO: Brands miss out by avoiding ads with news Advertisers' concerns that advertising next to journalistic content could hurt their brand image are unsubstantiated and overblown, says Stagwell CEO Mark Penn. News publications—which are vital to a healthy democracy, Penn says—rely on advertising revenue to fund their operations, and avoiding them is a "socially undesirable choice," Penn warns. Full Story: MediaPost Communications (free registration) (10/11)
Real Estate Trends
A new buyer boom? Real estate professionals are building client loyalty and responding to needs among a quickly growing Hispanic demographic. Full Story: REALTOR® Magazine (10/17)
New Jersey mansion sets local price record at $6.1M A 14,500-square-foot Colonial manor estate in Mahwah, N.J., recently sold for $6.1 million, making it the priciest home sold in the town this year. The sale of the house, designed by architect Bob Zampolin, marks a milestone for Christie's International Real Estate Group. Full Story: Daily Voice (10/16)
Technology & Innovations
Train AI to replicate your brand voice AI can replicate brand voice with a bit of training, writes Allison Carter. Communicators can create a reference library that showcases the brand's style, including news releases and emails, and provide specific feedback to the AI to improve its output over time, Carter adds. Full Story: PR Daily (10/16)
Marc Ross of Interfaith Housing in California shares his organization's experience navigating the funding process for a new affordable housing development. "The reality is that affordable housing takes a very long time to develop, fund and build," Ross writes. Full Story: The Independent (Livermore, Calif.) (10/17)
Legislation & Regulation
Savers grapple with lower yields after interest-rate cut Last month's interest-rate cut from the Federal Reserve has been followed by decreasing rates on savings accounts, CDs and other financial products, and the trend could continue as the central bank pursues further cuts. Full Story: The Wall Street Journal (10/16)
What Fed officials are expecting in the coming months Federal Reserve Bank of Atlanta President Raphael Bostic has projected a single 25-basis-point interest-rate cut for the remainder of the year, but he said he is "keeping [his] options open." Meanwhile, Mary Daly, president of the Federal Reserve Bank of San Francisco, said that a resilient labor market will not necessarily prevent the Fed from lowering rates, as long as inflation continues to moderate. Full Story: BNN Bloomberg (Canada) (10/15),Reuters (10/16),The New York Times (10/15),Reuters (10/15)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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