First-party data isn’t enough, here is why Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decision Sciences at 3Q Digital, shows why blind faith in first-party data may not be the best idea for them.
ClickZ Daily: September 1, 2020 |
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Analyzing Customer Data Feliks Malts Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decision Sciences at 3Q Digital, shows why blind faith in first-party data may not be the best idea for them. |
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Digital Marketing Megan Thudium In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and why it starts with listening, continues with empathy and ends with being meaningful to what those individuals need to hear when they need to hear it. Read more |
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| Digital Transformation Content Media From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read more |
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| Digital Marketing Kamaljeet Kalsi Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences for 2021. Read more |
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| Digital Marketing Rowan Tonkin Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than form fills. Read more |
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| BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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