Five CRM Mistakes To Avoid

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NOVEMBER 16, 2017

Hey there. Welcome to the WardsAuto Dealer 5 for Thursday, Nov. 16. We've put together items from WardsAuto.com and across the Internet. So let's go:

To address the problem (and presumably sleep better), VinSolutions’ Mark Vickery cites five mistakes dealers should avoid when using customer-relationship-managenent systems.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results.

Dealership business development centers need to do more than merely set appointments. They need to answer specific customer questions, says WardsAuto Industry Voices columnist Mark Rikess

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

Making the dealership a place for people to hang out. Today's dealer news from CBT Automotive.

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Download our 7 Solutions to Margin Compression E-book for an in-depth look at the problem, and the steps dealers are taking to combat it. In it, you will learn:
• How the automotive industry has adapted to margin compression
• How margin compression applies to you
• Where all the margins have gone
• 7 solutions to margin compression

Buick, the General Motors brand that has reinvented itself, is getting busy with EVs.

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Brits and Yanks are similar in some ways (and dissimilar in others). Like Americans, English people rely heavily on their peers' opinions when car buying cars, according to a study.

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