JULY 19, 2018

Five elements of today’s automotive customer’s journey: awareness, consideration, intent, decision and finally purchase. It all can take a while.

Wards Industry Voices columnist John Possumato gives his take on what's going on and how dealers fit in.

F&I products are offering some hope in the battlefield for profits.

“We just want to make sure wherever the customer wants to be, that’s where we are.” says Gee Automotive President Jeff Jackson.

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