Five key social media trends that will shape 2020 What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand.
ClickZ Daily: December 27, 2019 |
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| Happy Friday! What does the future hold for social media? Today we have five key trends to follow for another successful year in social media marketing for your brand. 2020 will be the year that more brands would work on improving their tone of voice and the authentic presence that sets them apart from their competitors. It’s time to go beyond likes when measuring the success of our content to dig deeper to what we define as effective content. Also ICYMI: Manthan, a leader in AI-powered analytics solutions, announced Jaykay Marketing Service (Pvt) Ltd , the retail arm of John Keells Holdings PLC, Sri Lanka which operates supermarkets under the brand “Keells” has chosen Manthan’s Vendor Link solution to enable its supplier collaboration platform – Keells Advanced Network Exchange (KANE) as part of their digital transformation journey. Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Atos, a digital transformation company, announced an agreement to acquire Maven Wave, a U.S.-based business and technology consulting firm specialized in delivering digital transformation solutions for large enterprises. |
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Digital Marketing Tereza Litsa What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. |
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Digital Marketing Mahir Prasad OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read more |
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| AR & VR Piero Pavone Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin investing in AR, VR and voice-assisted tools for their advertising campaigns. Read more |
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| Digital Leaders Jacqueline Dooley Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read more |
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| Digital Marketing Barry Levine New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read more |
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| AI Jacqueline Dooley Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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