Five problems with B2B content (and how to fix them) Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results.
ClickZ Daily: July 28, 2020 |
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| Good Morning! Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. We analyze them all and see what the solutions are for them. The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Also Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner loyalty from their customers. She writes: Finding a way to engage customers, create a safe way to pay and keep them immersed in your own digital ecosystem is nirvana for all forward thinking marketers and businesses. In particular, the most engaged organizations are focused on white label mobile pay solutions. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Jacqueline Dooley Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. |
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Data-Driven Marketing Meka White Morris Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner loyalty from their customers. Read more |
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| Digital Marketing Aishling Finnegan Conga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with strategy and ends with the adoption of technology. Read more |
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| Digital Advertising Roey Franco Roey Franco, VP of Innovation at Xaxis, shows how marketers should be reworking their plans, strategy and campaigns to make the most of DOOH in a post-COVID market. Read more |
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| Digital Marketing David Greenberg You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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