Five skills a CMO needs to demonstrate to become CEO Becoming CEO as a marketer: The skills you need to be developing
ClickZ Daily: September 02, 2022 |
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| Good morning! What do you want from your marketing career? Many of us know what we want, but we don’t know how to get there. Navigating a path to the top is tricky, and the road is often unclear. Wherever you are in your marketing career, it’s time to start developing the skills you need to be in contention for C-Suite or Board-level roles. Greg Creed, former Taco Bell CMO and CEO, and former CEO of Yum! Brands, shares the five skills CMOs must demonstrate to become CEO. |
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Leadership Greg Creed Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. |
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Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
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| | | | | Fractional CMO Amy Loesch Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are working under a limited engagement, with a fraction of your time and the CEO has high expectations. That said, conducting a thorough business assessment in the first 30 days is critical to success. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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