For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment in which to make bets about the future.
So what to do? Here are five tips for making smarter predictions during Covid-19.
We've brought back our weekly reading list to highlight some of the most interesting content the Econsultancy blog team has been reading around the web.
Xandr, part of AT&T, is an ad company that offers advanced TV and addressable advertising. Econsultancy spoke to Austin Scott, Head of Video Market Development in EMEA, to find out more about her role.
In recent months, digital transformation has become a talking point once again. As consumers flock to online channels out of necessity, brands are more focused than ever on digitising their offerings.
To shed some light on the major changes taking place, Econsultancy has arranged a special one-hour briefing, ‘The Benefits of Chaos – Digital Transformation at Lightspeed’. Join Econsultancy Founder Ashley Friedlein and Managing Partner Paul Davies alongside two brand panellists as they discuss what is happening across strategy, people, process and technology.
Social Media Advertising Best Practice Guide An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
