Today’s digitally empowered consumers know exactly what they want when it comes to their shopping journey across channels – but are merchants informed enough to deliver? According to a recent report, European merchants just may be doing omnichannel better than those in North America. Catch what Vantiv’s VP of Strategy and Business Development Ysbrant Marcelis had to say about that research and more in this month’s Omnicommerce Tracker™.
Zara’s “Ungendered” line certainly seems like a nice idea in theory, but — in light of the public backlash that the retailer has been met with — the ostensibly gender-neutral clothing line has brought to light some key lessons for brands that might not be looking before they leap into a marketing strategy that is linked to a culturally sensitive issue. Read More...
IoT
How Amazon Reads Its Customers Like A Book
Now that books have ditched the printing press for the digital download, figuring out how consumers read is as simple as plugging into the data. However, for a company with as much influence over the publishing world as Amazon, is that a good thing for sales or a bad thing for writers?Read More...
O2O Tracker
The Luxury Disconnect
O2O is an increasingly large part of the retail experience — save for, surprisingly, those brands on the higher end of the spectrum. A new study examines the curious phenomenon of luxury retailers lagging behind in O2O commerce, and what they can do to get with the times.Read More...
