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Give Us Your Opinion
The WBJ Daily Report Flash Poll seeks the votes and viewpoints of Central Massachusetts business leaders each week on a topic of importance. Please take a minute or two to read the question below and the details behind it, then cast your vote and add your opinion. The results will be announced in Thursday's edition of the WBJ Daily Report.
THIS WEEK'S QUESTION:
The College of the Holy Cross is considering changing the name of its mascot because of potential offensive or negative connotations associated with the name Crusaders. Several other colleges and sports organizations, like Amherst College and the Washington Redskins, have faced similar issues.
What's the best strategy for dealing with a potentially offensive title, particularly one that's been around for decades?
Change the name immediately. It's better to be safe than to have the possibility of anyone making a negative connection.
Conduct a survey of the community or internal people to see whether or not they find the name offensive and then go from there.
Keep the name but work to make sure branding and messaging convey you reject any negative connections surrounding the name.
Carry on as is. Someone will always be offended so you might as well stay true to your history.

This week's Flash Poll seeks your vote and opinion on this topic. Voice your opinion now!
We appreciate all comments and opinions. To print any comments in the WBJ, we ask that you provide your first and last name, and prefer you also list the company you work for or the town where you work or reside. However, all comments posted in good taste will appear on our website.
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