Lucy Hinton is SVP Client Success EMEA at Flashtalking, the ad management platform that was acquired by Mediaocean in 2021. We chatted to her to find out more about her role, how to put together a winning multichannel ad campaign, and how the adtech industry could evolve over the coming months.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
