It's the perfect place for designer Natalie Chanin.
| | | THIS IS ALABAMA | March 8, 2024 |
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A gracious Southern soul with glorious white hair and a gentle drawl, Natalie Chanin came back to Florence a couple days before Christmas in 2000 with the idea that she would finish a fashion project and then be on her way. When she left here as a teenager, Chanin never imagined a day when she would come home and put down roots in northwest Alabama. “I thought I was coming back for a month or six weeks and doing a project, and then I was going to go back to my life, right?” she remembers. “And I’ve pretty much been home ever since.” That one-time venture, which she called Project Alabama, later morphed into a full-fledged business that eventually became known as Alabama Chanin, which has since grown into a global brand. Here, she talks about why she came back and how important Florence is to her company. |
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