With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing.
Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run-up to some kind of return to normality.
Many companies are investing in enterprise AI - from AI assistants to predictive analytics and intelligent workflows - to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
In this edition of our regularly-updated stats roundup, we look at stats on customer satisfaction, consumers recommending brands, and layoffs in marketing.
Ecommerce Quarterly: Q1 2021 The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Quick Guide to Learning from Digital Disruptors This abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide looks at how disruptive businesses operate, and the strategies and tactics they adopt for success.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Early bird passes are now available.
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, Dyson, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your Early bird pass now!