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Variety's Entertainment Marketing Summit 3.21

Follow the conversation with #EntertainmentMarketing
Find upcoming summits and events here.

PANEL HIGHLIGHTS

Keynote Conversation:
The Power of Conversational Media

Listen to radio host Bobby Bones (left) and iHeartMedia CMO Gayle Troberman (right) discuss how to successfully launch music, movies and brands through the power of conversational media at scale. Learn the secrets of audio and influence and how to start and accelerate conversations with marketing plans that are organic, relevant and impactful at every stage of the funnel. From the success of A Star is Born to launching the biggest country artist and the most successful brand campaigns of the year, conversational media matters.

Keynote Conversation:
Consumers Piece Together Their Entertainment Experience

Kevin Westcott, Vice Chairman and US Telecom and Media and Entertainment leader at Deloitte LLP and Andrew Wallenstein, Co-Editor-in-Chief at Variety will discuss emerging digital media trends in a keynote conversation. Hear how the entertainment industry is approaching challenges and opportunities in the shifting digital landscape.

MISSING: Your target audience.
Last seen watching linear TV in 2018
______

Moderator: Todd Spangler, NY Digital Editor, Variety
Today, consumers are watching TV differently, and so – TV needs to be bought differently. Top leaders in TV and data share what you need to know to be effective in marketing to your target audience in the new CTV landscape.

ED MONTES

President of Solutions & CRO
dataxu

MARK EGAN

Managing Director, West
MediaCom

HOWARD SHIMMEL

President
Janus Strategy & Insights

FULL AGENDA

New Brand Frontiers - VR/AR & Storytelling
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Allan Cook, Digital Reality Leader at Deloitte Consulting LLP, and Andrew Wallenstein will explore how brands are utilizing VR and AR to bolster audience engagement. Will these technologies help campaigns break through the clutter?

That is so Next Level - Engaging Millennials & Gen Z

After agonizing over how to connect with millennials, marketers may feel they are starting all over again in understanding the similarly unique Gen Z demographic. How are these digital native audiences relating to brand storytelling, and what data analytics tools are being used to reach them?

SUZANNE KOUNKEL

Moderator | Chief
Marketing Officer
Deloitte Consulting LLP

ORCHID BERTELSEN

Head of Digital Innovation
Nestlé

HEIDI BROWNING

Chief Marketing Officer
NHL

LUKE KALLIS

Head of West Coast Business Solutions
Snap Inc.

TRICIA MELTON

SVP Marketing,
Creative & Brand
Freeform

SHANNON PETRANOFF

SVP, Digital Marketing
Paramount Pictures

FULL AGENDA

Partnership Opportunities: Sean Soper ssoper@variety.com
Ticket Inquiries: Whitney Cinkala wcinkala@variety.com
Press Inquiries: Erik Borg erik@theleadpr.com

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