New forecast reveals dramatic channel shifts and spending growth
| Hi John,
By 2028, retail media CTV will represent more than a quarter of retail media display ad spending, and nearly 22% of CTV ad spending overall, according to our data.
Don’t miss your chance to learn more in our new analyst report, “Retail Media Forecast Update: Diversification Drives a New Phase of Growth,” compliments of LiveRamp. You’ll discover how to understand the evolving media landscape, capitalize on emerging opportunities in display and connected TV (CTV), and plan your advertising budget allocation. GET IT NOW
Sincerely,
Max Willens
Senior Analyst
EMARKETER
Compliments of LiveRamp. |
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