Media execs hungry for insights on the industry’s most pressing challenges will have the opportunity to hear from and engage some of the brightest, most creative thinkers in the business at Cynopsis' That Big TV Conference. The event will feature case studies, keynotes, fireside chats, and panel discussions on topics like Next Gen Advertising, Streaming Services, Branded Content, Experiential, Measurement, Social Media Programming, and more.

"We have an incredible cross-section of industry leaders sharing their expertise and perspectives -- from networks, agencies, production companies, research, social media, tech and more," says Cynopsis Editorial Director Lynn Leahey. "This is going to be a powerful 'must-attend' conference."

Below, a few distinguished panelists have provided their take on current industry trends. Keep reading!
(And register in the next 48 hours using discount code CYNSPEAKERS to save $200)