| From 09-Aug-2019 to 16-Aug-2019 |
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Soup-To-Nuts Podcast: Health conscious frozen desserts breathe new life into a stagnant category As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moments respite from the heat in the form of a sweet treat was enough to land a product in someones shopping cart, now consumers are looking for more... Listen now Increased health claims on childrens food belies products poor nutritional quality, study reveals The percentage of childrens products making front-of-pack nutritional and better-for-you claims has increased significantly in the past decade, as has the use of fun appeals, but the nutritional quality has not, according to a recent study that prompted researchers to call for stricter marketing guidelines for childrens products... Read New campaign wants to make Werthers Original more relevant by highlighting diversity, inclusion A new more diverse and inclusive marketing campaign for Werthers Original that launched this week seeks to make the brand more relevant to modern consumers by showing that it offers more than the iconic hard candy for which it is best known, but which also may be associated with older generations... Read Dairy milk + plant-based milk: A winning combination? Live Real Farms taps into 'blended' trend The blended trend is emerging in the meat aisle as leading brands launch burgers and nuggets combining animal- and plant-based protein. But will it work in the dairy aisle?.. Read General Mills prevails in false ad lawsuit over sugar content in cereals after three-year battle General Mills has finally prevailed in a false advertising lawsuit* over sugar levels in its cereals after three years of legal wrangling, with the judge concluding that the plaintiffs "cannot plausibly claim to be misled.".. Read EDITOR'S SPOTLIGHT What do parents want? Baby food start-up Little Spoon boosts product portfolio with Boosters In its quest to cater to a new generation of parents, New York-based Little Spoon launched a new line of nutrition Boosterspowder supplements to sprinkle into baby food... Read Investing in the Future of Food: Winning first on Amazon can be the domino that sways every other channel With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the websites sales potential but according to one online marketing expert the websites real draw for food and beverage CPGs is its marketing influence both online and off... Watch now Biena Snacks will beef-up marketing support of expanded distribution with $8m in Series B funds An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new Chickpea Puff line... Read LaCroix: Natural flavors lawsuit is a classic fishing expedition The legal dispute over the natural credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to release trade secrets... Read Conagra Brands talks plant-based meat: 'In 7-10 years were talking about a $30bn opportunity in the US' Gardein has quadrupled in size over the past four years and is now the second largest brand in the meat-alternative space behind Morningstar with annual retail and foodservice sales topping $170m. And there is still a significant opportunity to grow in both channels, says brand owner Conagra Brands... Read Snack bar startup and ingredient supplier ReGrained balances whimsy & business with new look With a new look, logo and tagline debuting this month, San Francisco-based startup ReGrained hopes to add a little whimsy to its snack bars while also educating consumers about upcycling ingredients and creating a recognizable calling card for when other manufacturers use its nutrient-dense SuperGrain+ flour in their products... Read A developing train-the-trainer program supported by OTA offers farmers help transitioning to organic Farmers trying to transition to organic but in need of more personalized agronomic and technical support than available soon could have another resource with the expansion of a new train-the-trainer program supported by the Organic Trade Association... Read Smithfield Foods enters plant-based market with Pure Farmland range Smithfield Foods has thrown its hat into the US plant-based ring with the launch of a new soy-based portfolio... Read NEWS IN BRIEF RXBAR debuts single-serve oatmeal cups Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall... Read Farmwise moves into the appetizer market with better-for-you mozzarella bites and potato skins Farmwise the Boston-based firm best-known for adding stealthy servings of beans and veggies to frozen family staples (fries, tots, nuggets) has moved into the appetizers category with mozzarella and broccoli bites and microwaveable potato skins... Read Natural Hemp Company bets on CBD sparkling water positioning itself as the 'Gatorade of CBD beverages' Natural Hemp Company CEO Chris Clifford believes the next big category to hit the food and beverage market will be CBD-infused sparkling water. And the company is positioning its first CPG brand, Day One CBD Sparkling Water, as an everyday beverage that fits into an active lifestyle... Read Chobani opens 71,000 sq ft innovation and community center at Twin Falls plant in Idaho Chobani has opened a 71,000 sq ft innovation and community center at its Twin Falls plant in Idaho, the worlds largest yogurt production facility, as its celebrates a 6.9% jump in dollar sales in measured channels in the latest 52 weeks (Nielsen Total US Food week ending 7/13/2019)... Read Brands can win big by helping fearful consumers adopt healthier diets, Spoon Guru study suggests Many Americans are scared their diets could cause serious illness or even death, and as such want to eat healthier, yet many struggle to do so, according to new research, which the co-founder of Spoon Guru says reveals an opportunity for brands and retailers to win big by helping consumers bridge this gap... Read Recipes, lifestyle campaigns could help manufacturers reach Americans who are cooking more As Americans learn more about where food comes from and how to prepare it, they increasingly are embracing cooking at home as an important part of their lifestyles, including as a hobby and way to spend time together, according to new research from Packaged Facts... Read New Age Beverages delays roll-out of CBD-infused beverages owing to regulatory uncertainty The rollout of New Age Beverages CBD-infused beverages has been delayed owing to the regulatory uncertainty over CBD, which makes navigating the territory as murky as the Strait of Hormuz, CEO Brent Willis told analysts yesterday... Read NEWS IN BRIEF Tyson Foods to boost automation and robotics at 'next generation' food production plant Tyson Foods has created a new, state-of-the-art facility in Springdale, Arkansas, where the company will develop new food manufacturing solutions leveraging automation and robotic technologies... Read The Impossible Burger heads into 1,500 universities, healthcare, and corporate retail outlets The Impossible Burger will be entering 1,500 university, healthcare, and corporate retail locations operated by food and facilities service provider Sodexo, and will be featured in several new Sodexo product launches in the coming months... Read Chocs away! Sir Kensingtons cofounder Mark Ramadan joins Hu Products as CEO Sir Kensingtons co-founder Mark Ramadan is joining upmarket vegan chocolate maker Hu Products (pronounced hue as in human) as CEO following the departure of Rita Hudetz, who left a week ago to pursue other opportunities... Read Soup-To-Nuts Podcast: How Tastewise helps CPGs, restaurants stay ahead of consumer whims To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims a task that has never been easy, but which is becoming more difficult as shoppers take increasingly divergent paths to the plate... Listen now | |