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For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly...
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Viacom’s New Branded Content Offering Will Help Launch M&M’s Caramel This Summer The campaign includes custom linear and Snapchat spots By Jason Lynch Viacom is debuting a new way to help brands launch their products, and it's kicking things off with M&M's largest product launch in the company's 75-year history: M&M's Caramel. Epic, the new offering from Viacom's marketing and partner solutions division, combines all of the company's capabilities: custom creative via Viacom Velocity, data solutions via Viacom...
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Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising Working with brands, agencies and data to analyze female roles in ads By Kristina Monllos Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting....
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How TV Land Quietly Became the Go-to Network for Original Comedies It's rebranding with a batch of new shows By Sami Main Over the past two years, TV Land has become home to a slew of hit original comedy programs. Early experiments, like The Jim Gaffigan Show and Hot in Cleveland, bridged the gap between the typical syndicated shows viewers of TV Land were used to and the new wave of original programming. "A good comedy is...
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These BuzzFeed Videos Are Unexpectedly Impacting Local Businesses Around the World One series visits restaurants in a range of price points By Sami Main From taco trucks to ice cream sprinkled with edible gold, the video team at BuzzFeed's Worth It has seen--and eaten--it all. Worth It follows BuzzFeeders as they try three similar foods at three different price points to determine which was their favorite. "I like how involved the audience has become," said Steven Lim, a BuzzFeed...
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The Weather Channel’s Headlines Got Unusually Snarky After Trump Announced He’s Ditching Climate Deal 'So, what happens to Earth now?' By Sami Main As President Donald Trump gathered press and supporters in the Rose Garden this afternoon to announce his decision to remove the United States from the Paris climate accord, The Weather Channel's website shot back with a few choice headlines. The site's homepage looked like a rebuttal of that controversial decision, with headlines like "So, What...
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CBS Will Debut Most of Its Fall Shows During the First Week of the 2017-18 Season The Big Bang Theory will help launch two new comedies By Jason Lynch CBS, which was the most watched network in total viewers for the ninth straight year, is getting a jump start on the fall by being the first broadcast network to announce its premiere dates. As usual, the network will debut most of its shows during the first full week of the 2017-18 season (which starts...
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