| Smart-speaker adoption among U.S. consumers is skyrocketing and NPR, Bloomberg Media and Al Jazeera are among publishers that are staffing up to make sure they're not left behind. Football media company Copa90's World Cup Snapchat Discover channel drew 31 million unique viewers over 45 days, with nearly 40 percent of viewers swiping up on content to view more. The number of subscribers to the channel steadily increased throughout the tournament to 450,000. Advertisers have been adopting ads.txt to reduce ad fraud, but it's run into enforcement challenges. Now a new test by Guardian US shows just how much publishers stand to lose if the measure isn't adopted. A consent string is the new term that the GDPR-compliant need to know. Here's an explainer on what it means and why it matters. For Digiday+ members: European publishers earn a greater portion of their video revenues from their owned sites, YouTube and Facebook than U.S. publishers. On the latest episode of the Starting Out podcast, the global director of the creative content labs at Intel, Yogiraj Graham discusses the benefits and challenges companies encounter when bringing their marketing efforts in-house. |
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| Lucia Moses Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. |
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| Lucinda Southern "We wanted to provide the depth of documentaries and madcap irreverent content that lasts seconds." |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Tim Peterson The Guardian US tested ads.txt's effectiveness by programmatically buying its own inventory and seeing how much money made it back to the publisher. |
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| Jessica Davies A consent string is like a map that you can use to ensure your ad buying is compliant and clarifies what data can and can’t be used. |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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