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For Trojan, Inventive Packaging Made the Sale When Advertising Wasn't Allowed Archives reveal how hard it was to sell condoms 100 years ago By Robert Klara The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric light ...
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The 50 Most Read TV Stories on Adweek.com in 2016 Our most popular posts from the worlds of broadcast, cable and streaming As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our TV channel.
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The 50 Most Read Technology Stories on Adweek.com in 2016 Our top posts about digital ads, products and platforms As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel.
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7 Intriguing Digital Marketing Stats From This Week >From ad spending and email subject lines to Casey Neistat and Casey Affleck By Christopher Heine Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what some folks do wrong in ...
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Super Bowl Ad Tracker: All About 2017's Commercials A frequently updated roster of the Big Game's brands By Sami Main Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
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Why Being One of Trump's Pro-Business Cabinet Nominees Isn't Great for Business Perceptions sink for brands whose chiefs were chosen By Robert Klara President-elect Donald Trump's tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you're talking about the actual businesses those execs are running.
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AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas Old-school tradition with new-wave tech By Christopher Heine According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep ...
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