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For Trojan, Inventive Packaging Made the Sale When Advertising Wasn't Allowed Archives reveal how hard is was to sell condoms 100 years ago By Robert Klara The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric light ...
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7 Intriguing Digital Marketing Stats From This Week >From ad spending and email subject lines to Casey Neistat and Casey Affleck By Christopher Heine Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what some folks do wrong in ...
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Super Bowl Ad Tracker: All About 2017's Commercials A frequently updated roster of the Big Game's brands By Sami Main Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies ...
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Why Being One of Trump's Pro-Business Cabinet Nominees Isn't Great for Business Perceptions sink for brands whose chiefs were chosen By Robert Klara President-elect Donald Trump's tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you're talking about the actual businesses those execs are running.
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Here Are 2016's Most Watched Networks and Shows in the Coveted 18-49 Demographic Super Bowl 50, NBC and The Walking Dead came out on top By Jason Lynch Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for 2016.
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The 50 Most Read Advertising and Branding Stories on Adweek.com in 2016 Our most popular posts, from Heineken to Arnold Schwarzenegger As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Advertising & Branding ...
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Krazy Glue Just Hung Huge Gifts Like Sleds and TVs on a NYC Christmas Tree Using nothing but its product By Robert Klara Mention a famous Christmas Tree in New York, and most people will think of the 94-foot Norway Spruce that dominates Rockefeller Center. And indeed, that's an impressive tree. It boasts 45,000 lights, untold ...
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