Ford cuts 1,000 jobs; Verizon adds WFH roles; Using multimedia to tell stories; Tips for engaging the Black community; and more

DAILY SCOOP

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.

STORYTELLING

Why and how to embrace multimedia storytelling

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.

DIVERSITY AND INCLUSION

Simple steps everyone can take to begin engaging the black community

Make it more than a moment—make it a movement.

CRISIS COMMUNICATIONS

10 imminent changes and challenges for communicators to anticipate

To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.

PR INDUSTRY

Why ‘connections’ are important now more than ever

Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment.

DAILY SCOOP

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.

COVID-19

Is humor the answer for getting consumers to wear a mask?

A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.

CRISIS COMMUNICATIONS

Study: 56% of workers ‘dread’ work in the morning

Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

COVID-19

5 ways the COVID-19 pandemic is changing media relations

With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?

COVID-19

Tips for launching a great virtual event

With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.

DAILY SCOOP

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.

CONTENT MARKETING

5 ways communicators can bolster SEO

Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.

A DAY IN THE LIFE

How Donna LaVoie is trying to shrink screen time

PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.

PR DAILY AWARDS

Friday is your last chance to enter Ragan’s Video, Visual & Virtual Awards

Submit your work by the late-entry deadline this Friday, Aug. 28, at 11:59 p.m. Central time. Don’t miss out on your opportunity to earn recognition for your wonderful work.