DECEMBER 23, 2020

From Roof to Rim, Redesigned Ford F-150 Is Sensational

Ford’s all-new fullsize pickup offers 16 interior color combinations, three available onboard generators, 15 wheel types, a 14,000-lb. tow rating, a new infotainment platform, massaging seats and a high-output hybrid that is sure to be popular.

Autoline Daily 2020: Top Industry News for Dec. 23

Startup Unveils Retro Styled EV Coupe; Subaru Crosstrek Impressions; Musk Claims Apple Passed on Tesla

Nissan, Brie Larson Had Most-Seen Auto Ad of 2020

Overall, automakers generated 350.5 billion TV ad impressions from Jan. 1 through Dec. 20 – the most of any industry that advertised on TV this year (excluding network promos). Sports were a key driver of impressions.

2021 Ford F-150

Gallery
Ford has launched production of the all-new 2021 F-150 at plants in Claycomo, MO, and Dearborn, MI. Pricing ranges from $28,940 for a base model to a staggering $79,890, including a $1,695 destination fee, for a Limited SuperCrew 4x4 PowerBoost hybrid.

Skilling Up Through Apprenticeships for Automotive Future

Forward-thinking companies are demonstrating how apprenticeship programs can help solve problems facing American businesses and society: skilled labor shortages in the auto sector and a growing rate of youth unemployment largely due to COVID-19.

December U.S. Light-Vehicle Sales Forecast to Rise Slightly from November

For Wards Intelligence Subscribers
With a large portion of December’s volume typically booked after the Christmas holiday, there remains opportunity for dealers and automakers to goose year-end sales despite lean inventory.

North America Production Undershoots Expectations Second Straight Month in November

For Wards Intelligence Subscribers
Looming large over the production outlook is the probability of continued disruptions in the supply chain, as well as possible labor shortages on plant floors, due to rising cases of Covid-19.