| | | | | | | Ford Introduces New Agency Model, Names BBDO Lead Creative Agency After 75 Years With WPP W+K also selected as an innovation partner By Erik Oster Ford has selected BBDO as its new lead creative agency, concluding a global creative review launched in April. BBDO begins transitioning to the new role on Nov. 1, working closely with the rest of Ford's agency roster and its internal marketing team. The automotive giant also selected Wieden+Kennedy as an innovation partner for selected projects...
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