WardsAuto Dealer 5
WardsAuto Dealer 5
 

AUGUST 4, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Aug. 4. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Ford Moving Toward Build-to-Order, Away from Packed Dealer Lots

"I know we're wasting money on incentives," says CEO Jim Farley, acknowledging the way people buy cars and trucks is changing, reports Car & Driver.

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Digital Retailing: The Key to Customer Satisfaction and Profitable Sales

Today, two out of three car shoppers want to complete more of the process online compared to their last purchase. Digital retailing platforms like Accelerate My Deal empower you to offer personalized paths to purchase that earn you more profit. Click Here

 

2.

Advancing Auto Tech Can Grow Service Providers’ Revenue

Whether consumers need to pay for parking spots, charging stations, premium content within the car or groceries, updated tech in smart cars will make it possible to handle financial transactions from behind the wheel.

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3.

New Normal: Zero Haggling, Non-Refundable Deposits, Sight-Unseen Purchases

A buying frenzy coupled with an historic shortage of vehicles on lots has sent used-car values soaring nearly 30% since last June, according to Edmunds' automotive research. Shoppers are pouncing on cars they never would have considered before, reports Business Insider.

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4.

Digital Technology Can Reach Millennial Car Shoppers

The pandemic’s effect on traditional vehicle sales, combined with millennials’ increased purchasing power, has led franchised and used-car dealers to recognize the need to change how they sell cars and trucks, to ensure they get their share of the business.

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5.

Germany to Help Commercial Fleets Go Electric

The government initiative involves paying up to 80% of additional electrified-vehicle investment costs compared to diesel vehicles.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...