WardsAuto Dealer 5
WardsAuto Dealer 5
 

NOVEMBER 30, 2020

Hey there. Welcome to the WardsAuto Dealer 5 for Monday Nov. 30. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Selling Cars for Five Decades in Watertown, NY

Meet John R. Northrop, whose family has been moving the metal in upstate New York since 1914, NNY 360 reports.

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2.

'Ford Auto Nights' SEMA Show Special

Ford reveals custom versions of the 2021 F-150, Bronco and Bronco Sport with Ford accessories and performance parts during a virtual Specialty Equipment Market Assn. show that replaced the live event in Las Vegas.

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3.

Slim Inventories May Endure Beyond 2020

U.S. dealers have a million fewer cars in inventory than last fall, but they're seeing an upside to offering less choice, Car & Driver reports.

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4.

Six Strategies to Increase Accessory Sales

Eric Manna, Parts Manager at Cherry Hill Mitsubishi, has been through it all when it comes to selling parts and accessories online. When his department first moved online, things were a complete mess.

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5.

Dealership Doubles Monthly Parts Revenue in 6 Months Selling Parts Online

One sure-fire way to boost dealer revenue is to increase accessory sales. This quick guide reviews how to sell more accessories during the car buying process and leverage the online marketplace.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...