The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise. Here's why Merrell is addressing mental health in marketing. In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses. Digiday+ Guide: The top 10 ID alternatives for publishers. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Businesses worldwide are pivoting their strategies in response to consumer indication that privacy and transparency are top needs in the customer experience. Sponsored by OneTrust. Brands are using contextually-delivered ads to serve consumers ads that align with the content of the articles they are reading. Sponsored by Seedtag.
The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.
In recent years, brands and agencies have worked to address employee stress and burnout by offering more paid time off, subscriptions to services like Headspace or Calm and direct conversations with employees about mental health. Now some brands are also directly addressing mental health in marketing initiatives, encouraging customers to seek out help or take time for themselves to address their mental health needs.
Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams.
In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.
Time’s events business is expected to bring in at least $10 million in revenue for the first time this year, and projected to grow around 20 to 30% in 2023.
Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
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