| | | | | Former ‘Most Interesting Man’ Returns in Astral Tequila’s Tongue-in-Cheek Columbus Day Ad Social campaign marks Erich & Kallman's first work for the brand By Erik Oster After retiring from his role as Dos Equis' Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands' Astral Tequila in June. Earlier this month, it was revealed that the independent San Francisco-based Erich & Kallman beat out a number of unspecified...
Read more » | | | | | | | | | | | There Are 4 Types of Agency-Client Relationships. Which One Are You In? How you function, or not, with partners informs craft and culture By Anselmo Ramos Over the course of my career, I've seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that's based on trust leads to better work. But let's be...
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