Foster open, honest communication at your brokerage

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Foster open, honest communication at your brokerage | How to save time and make better first impressions | How to maintain a positive online reputation

Created for newsletter@newslettercollector.com | Web Version

July 10, 2023

Top News

Foster open, honest communication at your brokerage When it comes to agent retention and office cohesion, gleaning feedback from your team is an essential element of business, no matter how uncomfortable. Create an environment where everyone feels their input is wanted. Full Story: REALTOR® Magazine (7/6)

	How they closed 690 opps using video What would you do with almost 700 more closed opps from first-time clients? Learn how Adviser Investments did it with video, and learn how your team can get started too.

Best Practices in Sales & Marketing

How to save time and make better first impressions Check out one caller ID and spam-blocking app that aims to help real estate professionals improve their productivity. Full Story: REALTOR® Magazine (7/6)

How to maintain a positive online reputation Shoppers tend to buy from companies that have good online reviews, so enhancing your company's reputation is critical, writes Sonu Yadav, a digital marketing manager with SEO Vendor. Business leaders can safeguard their reputation by using tools to see what's being written about them online, establishing themselves as authority figures in online communities and using tools to keep up with industry trends, Yadav writes. Full Story: Entrepreneur (7/1)

Real Estate Trends

Hot home trend: A blank slate with a pop of color Designers say the trendiest look at the moment is to mute the background and go bold in the foreground. Full Story: REALTOR® Magazine/Styled, Staged & Sold (6/26)

Making commercial real estate more inclusive How these pros blazed a trail of success—and what they're doing to help others along the way. Full Story: REALTOR® Magazine (6/22)

Agents use below-market asking price to draw multiple bids While there has been a slowdown in home sales for the Pittsburgh market, prices are steady. "What agents do is price a home slightly below a sales price and people come in and they get all excited and then there's a multiple-offer frenzy," said Diana McKay of Compass Real Estate. Full Story: Pittsburgh Post-Gazette (tiered subscription model) (7/10)

Technology & Innovations

Google upgrades benefit small businesses Personal Google account users can now use Google Workspace office software to schedule and accept calendar meetings and appointments without paying for a full Workspace subscription and users can share availability directly within emails using Gmail and Google Calendar. "If you're a small business, time is one of your most constrained resources," said Ilya Brown, Google Workspace vice president of product management. "We provide tailored Google Workspace plans to address the specific needs of small businesses, with tools that help you make the most of your time and make everyday tasks easier." Full Story: TechRadar (6/26)

Fair & Equitable Housing

Buildings for low-income renters may move to market rates Hundreds of thousands of affordable housing units could be lost in coming years as government protections recede, enabling building owners to increase rents. Units funded by tax credits will be eligible for conversion into market-rate properties in the next few years. Full Story: The Wall Street Journal (7/10)

KeyBank looks to help buyers in underserved areas KeyBank, a Cleveland-based subsidiary of KeyCorp, has introduced a special-purpose credit program aimed at providing home buyers in underserved areas with up to $5,000 to help with expenses such as closing costs, taxes and insurance. The program is the third of its kind for KeyBank. Full Story: American Banker (7/6)

Legislation & Regulation

CFPB to focus on use of tech in credit applications The Consumer Financial Protection Bureau has provided its latest Fair Lending Annual Report to Congress, outlining the agency's efforts in areas such as small-business lending and mortgage originations. The report says the CFPB "has been increasing its expertise in data science and analytics" and "will continue to dedicate and develop resources to dive deeply into how financial institutions are using, understanding, testing, and improving" advanced and emerging technologies across the credit life cycle. Full Story: Consumer Finance Monitor (7/5)

Labor market data raises pressure on Fed to lift rates A raft of stronger-than-expected labor market data last week has put more pressure on the Federal Reserve to raise interest rates further to cool the economy and ease inflation. Some analysts say the economy is bound to slow in the second half of the year as the effects of high rates are felt. "It still seems likely that the economy's next move is a step down," said Comerica Bank Chief Economist Bill Adams. Full Story: Axios (7/7), The Wall Street Journal (7/7)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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Arbeid | Werk Recht Diensten | Vakmensen Zakelijke goederen Financieel Beurs I Beurzen Zzp | Zelfstandige zonder personeel Personeel Kantoor Marketing Retail Detailhandel Industrie