Due to the highly visual nature of Instagram, the perception of the social network can sometimes be that it's most appropiate for B2C brands in travel, fashion, and food and drink. But that isn't necessarily true.
Understanding Customer Lifetime Value Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
A Marketer's Guide to Chatbots Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
Sponsored By Fresh Relevance
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by-step guide to help you start and enhance your personalisation journey, including: The types of data you need and how to collect it. Ideas for building targeted campaigns that will resonate with customers. The importance of real-time relevance in driving personalisation.
Forrester Wave Report for Digital Asset Management 2018
Find out how the different Digital Asset Management (DAM) solution suppliers measure up against each other and discover some of the main trends which are emerging in the market.
