Happy Wednesday!

2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on those insights, Allocadia’s CMO, Julia Stead recommends four areas to be considered when planning for a successful 2021.

Up next, Wavemaker’s Global Head of Product Solutions, Stephan Bruneau shares his views on how AI is simplifying the complexities of media planning. Stephan mentions, “AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media planning, allowing us to help our clients address these challenges, in two key ways:” So, what are the two ways? Read on to discover.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.