Four months in, here's the rundown of Google's Chrome cookie conundrum so far Google's endeavor to wrangle the tracking chaos in Chrome is... well, let's call it complex. Additional coverage: - As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them?
- The last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola.
- Early experimentation with generative AI ad personalization for eBay has seen the company creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels as well as working with YouTube on different video edits for its paid ads.
- When it comes to multicultural strategies, agencies are now thinking beyond communities, languages and age – as well as striving internally to shape their organization's workforce representation and culture.
Other things to know about - The Greater Good Awards recognize the companies striving to make a positive impact. New categories include Wellness, Veterans Support, and Press Freedom. Submit by Friday, May 10 to secure the best rate.
- Increasingly, brands will be fined for their use (or misuse) of data. Understandably, this will cause an industrywide reaction and lead to new conversations. Sponsored by Alliant.
- Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
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| Top Stories |  | | Ivy Liu |
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| | | | | Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. | | |
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howdy! | | | | | As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? | | |
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| | | | | By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. | | |
howdy! | | | | | The last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola. | | |
| | | | | True personalization is about identifying where a customer is in their purchasing journey and tailoring their experience to ensure they aren’t asked to retake steps they’ve already completed. | | |
howdy! | | | | | Early experimentation with generative AI ad personalization for eBay has seen the company creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels as well as working with YouTube on different video edits for its paid ads. | | |
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| | | | | Brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. | | |
howdy! | | | | | Though they celebrate Amazon Prime’s significant subscriber base and quality programming, buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests. | | |
howdy! | | | | | AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork. | | |
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