Four principles of successful digital commerce marketplaces Merkle's marketing leaders unpack the complexity and opportunities of digital commerce marketplaces.
ClickZ Daily: June 13, 2023 |
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| Good morning, According to a recent study by Merkle, an estimated 2.5 trillion of the $4.7 trillion global B2C digital commerce market passes through a marketplace. Surprisingly it is mature companies across B2C and B2B that are finding success in implementing and operating marketplaces on their own terms. There are four growth-driving principles that have emerged through Merkle’s first-hand experience working with brands like Saks Fifth Avenue, and generating solutions over $2 billion in gross merchandise value yearly. Learn more about this from Merkle’s marketing leaders as they unpack the essentials, complexities, and opportunities in digital commerce marketplaces. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Commerce & Sales Paul Lynch & Kalpan Vyas Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of traditional digital commerce businesses last year, their complexity often creates unforeseen challenges |
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SEO Daniel Tannenbaum When Chat GPT in 2022, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO Read more |
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| AI Peter Prodromou It doesn’t kill us – it makes us stronger Read more |
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| SEO Daniel Tannenbaum Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain Read more |
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| Collaboration JoAnne Gritter The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read more |
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| Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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