| Good morning, Marketer, how well does your organization communicate? A friend once said of the agency she worked at, āWeāre in the communication business which is why we donāt do it well.ā It was a firm that had been around for a while, so clearly, they did some communication well, but only when it was focused outside the company. Internally, things moved about as well as the L.A. freeway at rush hour. This is a problem that crops up in a lot of marketing organizations. What to do? Read Tim Parkinās article on the four secrets of effective communication. While some of his suggestions may seem radical, theyāre quite effective. Constantine von Hoffman,
Managing Editor | 