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Four simple examples of personalisation at key stages of the customer journey

Throughout the customer journey, from awareness to conversion and loyalty, opportunities exist to deliver the right message at the right time and in the right channel to help move someone further down the funnel.

Using Econsultancy’s Personalisation Best Practice Guide, let’s take a look at how to deliver personalisation at key stages.
 
‘AI-powered’ search is off to a problematic start. Can Google and Bing fix it?

Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show. What are they, and how could they be addressed?
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Webinar: 10 Brands That Are Smashing It - Thursday 23rd February 10am GMT
If you’ve ever wondered how to make your brand stand out from the crowd and elevate it to new heights, you won’t want to miss this webinar! Join Mark Ritson as he delves deeper into the top 10 brands that are going above and beyond in the marketing universe and smashing it right now. He’ll look at why each brand is exceeding all expectations and uses these insights to suggest how you can stay on top of your marketing game even more.
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Featured Reports
 ‌  Social Quarterly: Q1 2023

The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.
 ‌ Digital Shift: Q1 2023

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
 
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Upcoming Events
Webinar: The Consumer Trends Index 2023

February 23rd, 2022, 1pm GMT

Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.

Tune in to hear Tim Glomb, VP Global Content at Marigold, discuss findings from the 2023 Digital Consumer Trends Index with Econsultancy Research Director Jim Clark.

Webinar hosted by Marigold
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Econsultancy Live April 2023
Join us on 27th April at King's Place, London to listen to keynote speeches from CMOs and Heads of Digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Book your place
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