For pharma brands, using social media can feel like a risky exercise due to regulatory constraints – but social can be impactful for pharma companies when used in the right way.
Some of the best campaigns tell compelling, personal stories that can bring a condition's challenges – not to mention a treatment's benefits – to life. This can accomplish goals like increasing brand recognition, upping reach and improving sentiment, all without being directly promotional. From emotive HIV interviews to a gamified Snapchat lens, we explore four stand-out examples of pharma campaigns that played to social media's strengths and made an impact.
Once a strategic approach to conversion rate optimisation is in place, marketers can explore more tactical optimisation techniques. This guide covers the options available to drive increased conversion and performance, including:
Adopting key user-centered design principles
Developing a clear online value proposition
Reducing friction around the shopping process and cart abandonment
Utilising social proof, user-generated content, and reviews
Join us at our next Capability Leaders Forum on Thursday 12th June at WeWork Waterloo, London.
Marketing and ecommerce teams are feeling the pressure. Marketing Week’s Career and Salary Survey 2025 has revealed that over half of marketers feel both overwhelmed and undervalued, creating risks for talent retention and team performance.
Our next forum will explore the essential role capability programmes can play in building resilience, reducing employee churn and improving both confidence and job satisfaction. Find out more and request your place.
