Throughout the pandemic, brands have switched to a more adaptable mode of operation. And, as advertisers head into what could be a make-or-break season for many, that won't change.

As such, mobile in-app advertising and e-commerce will play significant roles for brands looking to react and adapt to this unique holiday period. The surge in mobile usage and app downloads detailed in this micro-report will offer marketers the insight to act on opportunities available for this holiday and beyond.

Download this report to discover: 

• Tips on how to get the best from your holiday campaigns
• Consumers' in-app shopping habits during the pandemic
• The impact of changing customer journeys on the upcoming holiday season
• Pointers and advice on reaching holiday shoppers before, during and after the holidays