Four tips to maximize content creation for personalization Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy.
ClickZ Daily: January 10, 2020 |
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| Happy Friday! Today we have Dynamic Yield’s CMO Mukund Ramachandran, providing four tips to maximize content creation for personalization. Mukund discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy. Though content is a vital element of personalization, it’s important to remember that teams don’t have to constantly create new content. Brands can maximize their efforts by leveraging existing content that has already demonstrated positive results. Also, Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com. Also ICYMI: HubSpot announced new powerful and easy-to-use features in Marketing Hub Enterprise. These new tools allow companies to create better customer experiences and scale their business quickly and include: revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing capabilities. Blue Nile, a leading online diamond jeweler, has chosen Oracle Cloud Applications to support its commitment to providing customers with more choices, straightforward information, and legendary service. Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer. Experience management company, Qualtrics, announced that Slack Technologies has selected Qualtrics CoreXM to gain deeper insights into experiences that impact their business. |
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Content Marketing Mukund Ramachandran Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy. |
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Digital Advertising Jacqueline Dooley Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com. Read more |
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| Content Marketing Gene Lee Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers can effectively solve for fragmented customer journeys. Read more |
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| AI Barry Levine IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Read more |
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| Digital Marketing Himanshu Rauthan Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable. Read more |
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| Blockchain Barry Levine The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising ecosystem. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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