It's been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.
So, how is the industry responding, and what trends will we see drive beauty retail in the months ahead?
This chapter of our quarterly Digital Shift report looks at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology to help create more seamless experiences at the Magic Kingdom.
Building a Digital Culture With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
