Good morning!

With cancel culture upon us, reputation crises could arise not just from your brand’s unfortunate interaction but from also your representative’s comment that may have nothing to do with your organization. In this climate, every business investing in building a recognizable brand should keep the almost inevitable risk of reputation crisis in mind.

Ann Smarty, Founder of Viral Content Bee, shares a process to help you predict a reputation crisis before it happens and thus get better prepared for it. After all, prevention is better than cure!