| | | | | Fox Is Finishing Up Its Super Bowl Ad Sales, With Spots Selling for Nearly $5 Million Sunday will be ‘the highest revenue day in Fox history’ By Jason Lynch Three days before Super Bowl LI, Fox is almost done wrapping up its ad sales for the game. Advertisers paid close to $5 million per spot, which is more than the $4.8 million that CBS averaged for last year's Super Bowl, but less than the $5-million-plus that the network had been seeking from buyers last...
Read more » | | | | | | | | | | | Consumers Still Get Most of Their Super Bowl Information From TV, Not Social Media The tube also dominates party-shopping decisions By Christopher Heine Everyone likes to talk about social media's influence. Yet, television is still the chief, information-driving force before, during and after the Super Bowl, and the tube--more than any other medium--impacts what meals, snacks and beverages viewers buy for their watch parties. For example, 53 percent of Americans said that TV drives their purchase decisions as...
Read more » | | Super Bowl Ad Tracker: All About 2017’s Commercials A frequently updated roster of the Big Game's brands By [ ] Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. With 30-second ads reportedly costing at least $5 million, this is essentially in line with what CBS sold...
Read more » | | Fox Is About to Learn Whether the 24 Franchise Can Survive Without Jack Bauer Network is pulling out all the stops to relaunch the franchise By Jason Lynch Fox hopes that its Super Bowl telecast breaks ratings records on Sunday, Feb. 5 (topping the 114.4 million who watched two years ago on NBC), but the performance of the show that follows it is even more important to the network's long-term bottom line. That's when Fox will launch 24: Legacy, its eagerly awaited reboot...
Read more » | | | | | Jon Stewart Makes Surprise Late Show Visit to Blast Trump’s ‘Exhausting’ Presidency ‘The presidency is supposed to age the president, not the public!’ By Jason Lynch Jon Stewart has finally weighed in on Donald Trump's first 11 days as President, dropping in to Tuesday's Late Show with Stephen Colbert to blast the Commander-in-Chief--and implore viewers that "all actions will be necessary" to survive his presidency. Stewart, who is an executive producer on Colbert's show, shared what he claimed were the president's...
Read more » | | Bryan Cranston Only Resurrects Breaking Bad’s Walter White if the Script Is Just Right He revived the character for a Super Bowl ad and SNL sketch By Jason Lynch Bryan Cranston's most iconic character, Breaking Bad's Walter White--spoiler alert--didn't make it out of that show's memorable series finale in 2013, but the actor has now resurrected him twice since his demise. White, a high school chemistry teacher turned meth kingpin on the AMC drama, has made two surprise appearances: on an Esurance Super Bowl...
Read more » | | Steve Carell Shares Some Advice Via His High School Yearbook Photo in Honda’s Super Bowl Teaser Spot salutes the 'power of dreams' By Christine Birkner Honda released the trailer for its Super Bowl LI spot today, and it features Steve Carell's talking high school yearbook photo. A vintage Carell encourages people to follow their dreams, with the hashtag #PowerofDreams. He points out that while none of your high school classmates think you're going to amount to anything, "guess what, you...
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