| | | | | Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game MLB will be a partner of the show By Jason Lynch Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB ...
Read more » | | | | | | | | | | | Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon Tennis fans won't get any work done today By Christopher Heine Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of Wimbledon is Twitter's first ...
Read more » | | ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover Shazam reveals code-covered star By Christopher Heine ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, ...
Read more » | | A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership Canvs looked at thousands of episodes By Marty Swant Love triumphs over hate except on television.
Read more » | | | | | NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra Videos will run on social pages and Vox Media properties By Jason Lynch NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
Read more » | | How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star Instant will use the clout of People and Entertainment Weekly By Tim Baysinger As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.
Read more » | | Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront Volume up 2% to 3% By Jason Lynch All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has ...
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