Despite a public image that often disparages dealers, the traditional franchise model will trump the direct-to-consumer model. The direct model has worked well in other industries. But we’re talking cars here, not laptops or tablets that can be delivered to your doorstep.
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An eLEND survey confirms the pandemic accelerated adoption of digital path-to-purchase experiences for 80% of auto dealers, with 90% planning to continue, or accelerate, digital retailing.
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Honda says the versatile, Euro-inspired hatchback comes with an available 6-speed manual transmission mated to either a 158-hp naturally aspirated 2.0L 4-cyl. or a 1.5L turbocharged 4-cyl. rated at 180 hp.
The ’22 model will feature a Magna-produced torque splitter in place of the standard A3’s all-wheel-drive Haldex clutch. The 394-hp sedan is set for North American delivery in early 2022.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
