Welcome to the Monday, February 13, 2023, edition of WardsAuto Dealer 5. As always, there's plenty of news about the auto sector. We've gathered some of the most notable stories from WardsAuto to ensure you are in the know.
Advertisement
Give transaction-ready shoppers a clear offer for their cars When shoppers trust your vehicle appraisals, they’re more likely to sell or trade-in to your dealership. Kelley Blue Book® Instant Cash Offer connects you directly with transaction-ready shoppers and gives you a consistent process. With transparent offers, you gain their trust – and win their vehicles. See how it works.
By the widest margin in the study’s 34-year history, owners of mass-market brands reported fewer problems after three years of ownership than owners of premium brands. J.D. Power notes premium brands tend to be the first to get new technologies and features.
With the NFL season over and the world waiting for the Super Bowl, the auto industry saw notable decreases in estimated TV ad spend and impressions, but these five most-seen spots have been in and out of the ranking for weeks.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. If you have questions, concerns or story ideas, please contact editor Nancy Dunham at NDunham@WardsAuto.com Thanks for reading. We'll be back soon with more of the latest news.
