The B2B sales process is notorious for its length and the âhiccupsâ that can occur when itâs time for prospective customers to get internal buy-in. ABM solves this problem by putting the right messages in front of key decision-makers at target accounts.
MarTech's "Account-Based Marketing Tools: A Marketer's Guide" examines the market for these tools and the considerations involved in implementation. This 46-page report looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.
Included in the report are profiles of ABM tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
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